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New Betting Sites in Ireland 2024 ☘️ – Best New Irish Bookmakers

Every year, it seems that many new platforms enter the wonderful world of sports betting. But why should you choose one of the new betting sites? What should you look for when going for a new bookmaker? You’ll find everything you need in this guide!

Why Go New?

With so many services steeped in history, why should you even consider going for one of the new bookmakers? This is a great question, and there are actually a few benefits.

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Tonybet offer new customers a great €100 bonus to go alongside their excellent sports selection.

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Currently, they have 29 different sports covered in their markets. With such a large range, usually be sure to find something that works for you.

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Bet €10 get €10 in Free Bets

You're in luck, as there are well over 30 sports here that you can bet on. On the site, you can take a look at the sports and the amount of markets they have at any time, which is very useful.

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Take a look at the site, and you’ll find that they can offer you markets in almost 40 different sports. With such a huge range, there’s no doubt that you’ll find all the markets you’re expecting, as well as some that you weren’t. That’s impressive considering that the site hasn’t been around for all that long.

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Football is the most popular sport here, with just over 1,000 markets available at time of writing. There's also some horse racing and greyhound markets too, so all of the most popular sports are covered. You can find plenty of other markets in top sports like tennis, American football, and golf too.

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Claim a €10 Free Bet

Right now, when you sign up with them, you'll be able to claim a €10 free bet. To get it, you'll need to sign up and deposit at least €15 into your account. Bet that amount at odds of at least 2.00 or greater, and your free bet will show up in your account. It's as easy as that.

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Zulabet offers an extensive selection of sports for users to bet on, which is one of the platform's most significant advantages. The platform covers a wide range of sports categories, including but not limited to football, basketball, tennis, cricket, esports, ice hockey, rugby, and American football.

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Right now, they have well over 30 different sports categories, so no matter what you're into, you're going to find it here. That includes all the top sports, such as football, horse racing and greyhounds. Football is there biggest draw here, with over 1,100 markets at time of writing. With so many available, you can make just the right bet. They have lots of other popular sports covered too, such as golf, cricket, tennis, and more besides.

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One feature you really want to see on any betting site is in play betting. There's huge demand for this on most betting sites, and that includes Malina Casino Sports. The good news is, you'll see they have a full in play betting section, that covers all major sports.

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Betinia is a new betting site to Ireland and they currently offer an excellent €100 welcome bonus and accept more than 10 payment methods.

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One of the most popular sports betting options at Campobet is football, with markets available on leagues and competitions from around the world. From the English Premier League and La Liga to the MLS and J-League, there is something for every football fan at Campobet.

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ZetBet are based on the Aspire Global betting platform and currently offer a great €10 free bet offer.

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How we rank the best new betting sites in Ireland

Bonuses and promosBonuses and promotions are the backbone of any good site. Welcome bonuses, enhanced odds, cashback offers, and even free bets are among the types of offers that the higher ranking sites will have on offer at any given moment. Bettors want enticing promos and bonuses to take advantage of, and it’s a big reason they return to that site.
  
Extensive sportsbookA new betting site isn’t worth much if there isn’t much to bet on. Punters want to bet on their faves so it’s important that there’s a range of their favourite sports and markets, including the lesser known ones like e-sports.
Attractive oddsCompetitive odds are essential for any bookmaker to be successful. The best new bookies in Ireland should provide competitive odds to cater to different preferences. You’ll also often find new sites dishing out more generous offers to entice people.
A modern siteA modern and clean site is key – nowadays there are many plug-ins and modular pieces of software that offer the latest in website design, so new betting sites have no excuses when it comes to making their site user-friendly and easy to navigate. Markets should be front and centre with simple ways to get betting.
Mobile experienceThe majority of bettors head to their mobile phones before doing anything else, so a decent, responsive, and comprehensive mobile app is key to bringing them back to the sites. New betting sites can take advantage of channels like push notifications to send personalised and timely messages, right to where the player is.
Transparency and fair playSites should visibly display the terms and conditions for all bonuses and promotions, which should be clear, transparent, and comprehensive so players always feel that they know what they’re getting themselves into with their money. Making sure bonuses and promotions are achievable and fair is also crucial.
Betting exchangeA betting exchange allows players to bet against each other rather than against the bookmaker, which can lead to more favourable odds. Bookies that offer this feature will tend to rank more highly.
Engagement activitiesBets and side games are important but it’s also a great aspect of the player’s experience when there are other ways to engage players, from personalised messages, to in-game chats, message boards, to regular themed-events. Players want a well rounded experience.
Secure experienceNowadays, all online-based companies, particularly when it comes to customer’s money, need to ensure cybersecurity threats are protected against. There needs to be robust and sophisticated tools on-hand that safeguards online bingo sites and makes sure they’re not vulnerable. The last thing players want to be thinking about is their money not being safe or the site not working well. They want peace of mind.
ReviewsPositive reviews from punters will offer credibility and a good reputation for bookies, which means they’re more likely to score high. Bettors are in the best position to let others know how good a new betting site is. While reviews might not be in the hundreds to start off, they can help assess the performance of the new betting site just starting out. 
Many ways to pay and playMany bettors don’t just pay with a debit or credit card nowadays. Many look to e-wallet solutions like Apple Pay or Google Pay, with many also opting for more secure platforms like PayPal or Skrill. New betting sites that offer as many ways as possible to accommodate players’ payment preferences will fare better. That goes for deposits and withdrawals – if the latter takes ages to reach players’ bank accounts, they’ll find other sites where the experience is smoother.
Responsible gamingOnline gambling is fun for most, but if players are betting more than they can afford or spending too long playing without taking a break, that’s when things could be less than ideal. Offering spending caps or time reminders can make a good new betting site a great one.

Best New Betting Sites in Ireland for 2024

Kwiff New Betting Site

Pros:

  • Covers great range of sports
  • Option to get supercharged ‘kwiffed’ bets

Cons:

  • Welcome offer too small for some

Kwiff is one of the newer betting sites on the market right now, having been launched along with so many others in recent years. As you have so much choice, what makes them the right site for you?

If you are thinking of signing up with them, you’ll want to know about the welcome offer that they have for you. At the moment, they offer all new members 20 EUR in free bets when they sign up and bet 10 EUR. For those who are just looking to give them a try, or like to keep betting on the cheaper side, this is perfect for them. Some may feel they aren’t offering enough though, so you’ll have to consider that before signing up.

Once you’re on the site you have a great range of sports markets to choose from. They cover the top sports, such as football, horse racing, tennis, basketball and more. You can even find markets on some US sports here too, if that’s of interest to you. At the moment, you won’t be surprised to see that football is their biggest sports market.

One of the most interesting things about the site is that they offer ‘kwiffed’ bets to random members. This is their way of supercharging the odds on bets, to give you an extra bonus. Make any bet here and you’ll have the chance to get it ‘kwiffed’ and get some even better odds than they’re offering already.

As such, it’s a great idea to check out Kwiff now, and see what they have for you. With so many sports markets covered, you’ll be bound to find the markets you want. Use that welcome offer to give them a try today.

Mr Mega New Betting Site

Pros:

  • 29 sports covered
  • Excellent odds available

Cons:

  • Promo section rather weak

Want somewhere new to bet on your favourite sports? Mr Mega is one of many betting sites online right now competing for your attention. Are they the site for you?

Right away you’ll see that they cover 29 sports total, giving you a lot of choice as to the bets you can make. As you’d expect, football is their biggest section, with hundreds of markets. That covers sports at home and abroad too, so you can bet on almost any league you can think of. You’ll also find they have a solid eSports section, covering games like League of Legends, Dota 2, and Overwatch among others.

More good news is the site has really excellent odds, too. We compared them to some of the bigger sites on the market to see how they held up, and the odds were often comparable in quality. Football is the section with the very best odds here, so if you’re a footie fan that’s good to know.

If you decide to become a new member, there is a welcome offer waiting here for you. Get signed up now, and you’ll get a 10 EUR free bet when you bet 15 EUR. As a welcome offer it’ll be enough for some, but others will find other sites can offer a lot more value. They also don’t have a lot to show when it comes to ongoing promos, so there’s not much opportunity to get more out of your bets.

Don’t let this put you off though, as Mr Mega has a lot to offer you as a bookie. With so many sports covered and some really good value odds, they have it where it counts. They’re well worth trying out for yourself to see what they can offer.

TonyBet New Betting Site

Pros:

  • Great welcome offer
  • Large range of markets

Cons:

  • No in play graphics or streaming

There’s so many betting sites to choose from now, it’s hard to know which one is the right one for you. TonyBet is a site that many are flocking to right now, so what makes them a good choice?

You’ll find that for brand new members, they have a really great welcome offer that gives you a lot to work with. Get signed up and make your first bet here, and you’ll get a 100% matched deposit bonus of up to 50 EUR. That’s a lot more than a lot of other betting sites can offer you, making them an excellent option for new members.

The site covers a large range of markets, so whatever you’re looking for, you’re likely to find it here. They cover all the top sports such as football, horse racing, basketball, tennis, and so on. They do cover some smaller sports too, like handball, snooker, and bandy. They also have a good eSports section, which is always good to see as it’s such a fast growing market.

These markets of course include in play betting, which you can do on several of their sports markets here. There are some great value odds to be had, and they’re always updated so you can make the right bet at the right time. The one thing they’re missing is a way of watching the games as they happen, such as live streaming or match graphics. It’s not hard to find a stream elsewhere though, so it shouldn’t be a problem for most members.

As a new betting site, TonyBet has a lot to offer you. With a great welcome offer, you’ll be able to really try them out and see if they’re the best site for you.

Luckster Sports New Betting Site

Pros:

  • Markets in most top sports
  • Lots of payment types accepted

Cons:

  • Not many promos

Want a new betting site home? Luckster Sports betting is one of the newest sites on the market right now. What is it that makes them worth checking out?

Firstly, they have ensured that they have plenty of markets in most top sports. Football of course is covered, as is horse racing and greyhounds. You’ll also find other top sports like tennis, basketball and rugby covered too. There’s a good range of markets in each sport, so finding the right bet for you will never be hard. The one sport they’re really missing at the moment is eSports. We hope they’re added in the near future, as they’re very much in demand.

When you want to sign up and get started, you’ll see that there’s lots of ways to make your first deposit. They accept bank cards like Visa and MasterCard, direct bank transfers, and eWallets like PayPal, Trustly and Skrill. That’s a good range for most members, and it’s great to see PayPal here. That’s often a sign that the site is as trustworthy as can be.

If there’s one thing the site is really missing, it’s promos. They don’t have much in the way of offers right now, other than their welcome deal. That gives you a 10 EUR free bet when you bet 10 EUR here, which isn’t bad value. With more ongoing offers added, they could be a massive site for betting.

If you haven’t tried Luckster Sports out yet, now is the time to do so. The site is growing all the time, and they clearly are looking to bring more to their members. With lots of markets and a great betting experience here, you can see why the site is making a name for itself.

New vs established bookmakers

New betting sites coming onto the scene need to compete with established bookies, who hold a fair few advantages over new ones by virtue of being around longer.  That doesn’t mean established bookies get everything right, though. There are advantages and disadvantages to each. We recommend actually using both new and established sites to understand what works best for you, but it’s a good idea to get to grips with the pros and cons for each. We’ve tackled the common ones below.

New sites

ProsCons
✅ Promotions and bonuses are more common and usually more generous so players visit the site  
✅ Odds are more likely to be more competitive, which can add more winnings to a player’s wallet  
✅ New sites often use the latest technologies and best practices for website and app design, which results in a more modern experience and may attract a younger demographic  
✅ Similarly, new sites will know what features and types of games players are looking for, so can offer these right out the gate  
⛔ New betting sites have very limited or no reputation to speak of, which may make bettors wary to use them if there’s no credibility just yet  
⛔ A smaller user base could limit the liquidity of betting markets, resulting in a less enjoyable experience for bettors  
⛔ The sportsbook or markets might not be as comprehensive as more established bookies, which means a less holistic experience and potentially appealing to fewer players

Established sites

ProsCons
✅ Established bookies should have a historical record of reviews from both players and professional reviewers, which will help players decide if it’s a worthwhile one to use  
✅ More likely to have better customer support processes and tools, but virtue of being around longer to learn what the customer wants  
✅ Often offer a broader range of markets and events, including international competitions, or niche sports like e-sports    
 ⛔ Bonuses and promotions might be less attractive or less frequent  
⛔ Due to the site being built on older technology, new sites might be less able to implement new features or improve the way the site operates  
⛔ Similarly, the user interface might be more old-fashioned than new betting sites, which could be a turn off for some players expecting a more modern experience  
⛔ Odds might not be as competitive due to more established bookies not being as inclined to offer really attractive offers, because of having a larger customer base

While this isn’t the full list of advantages and disadvantages between new and established betting sites in Ireland, they are the most likely ones you’ll encounter. Understanding the pros and cons will help towards players making an informed choice on whether they want to return to that site or not.

Betting offers you’re likely to see

Now, let’s have a look at some of the betting offers you’re likely to find on new betting sites in Ireland. This list isn’t exhaustive but will be the most common ones you’ll find.

Welcome bonusesThis is the most popular type of offer; welcome bonuses bring new players to the platform and typically consist of a matched deposit bonus. For example, if a bettor’s initial deposit is €10, they would often receive a €10 welcome bonus.
Free betsFree bets are a very popular promotion on new betting sites. Players receive a free bet token once they meet certain requirements, usually after placing a qualifying bet. This gives players a good opportunity to experience the platform without spending lots of their own money.
Early payouts  Some new bookies offer early payout promotions. For example, if a player’s team takes an early lead in a football match, the bet may be settled as a win, even if the team ultimately loses. That reduced risk is attractive to players.
VIP programmesFrequent bettors who spend a lot of money on the site may be invited to join VIP programmes which can offer exclusive rewards and personalised experiences.
No deposit bonusWhen players sign up with a new account or return to play after some time of being away, they can receive a ‘no deposit bonus’, which does exactly what it says on the tin.
Risk-free betRisk-free bets mean that if players lose a bet with real stakes, they will get a refund on that bet. There is often a cap for how much they can get a refund for.
Enhanced oddsSome markets or events might have boosted odds for a limited time, which could land players more winnings if their bet comes in.
Custom betsSome markets and events, such as football, may allow players to create completely custom bets, enabling players to build unique bets on one single game. For example, predicting the number of corners, along with who will be winning by half time, and a correct goal scorer. This can significantly increase the odds and secure a higher return.
Acca bonusesPlayers that place accas can sometimes be offered bonuses and boosts to potential winnings. This usually requires an acca with a minimum number of selections for the boost to be offered.
Loyalty programmesSimilar to VIP programmes, loyalty programmes might be offered to players who regularly bet, even if it’s in smaller amounts. Programmes like this usually offer points and other rewards as a token of thanks for the bettor’s loyalty to the site.
Reload bonusesReload bonuses are similar to welcome bonuses but are available to existing users when they make subsequent deposits into their account. Reload bonuses encourage players to continue betting on the platform.
Refer-a-friendPlayers who bring friends onto the new betting sites will be rewarded with things like bonuses, account credit, or free bets. The new player will often enjoy a free bet too.
Price promiseNew betting sites often guarantee fixed best odds on certain matches and other events so players can rely on getting good value.

New betting sites continue to try and separate themselves from the competition, so providing players with extensive offers, deals, promotions and bonuses that are unique and personalised will make them stand out. We always recommend reading the full terms and conditions on any offer, as they’re not all the same and can be the difference in how much you win – or whether you win at all.

We’ve spoken about how we rank new betting sites, the pros and cons of new and established bookies, and the types of offers you’ll expect to see. All of this should now set you up for success and prepare you for choosing a bookie that’s right for you. Bonuses and free money will get you in initially, but there are loads of other things that go into making it a positive experience and ranking highly on our site. At the end of the day, if a new betting site works hard to offer a well rounded experience, taking into consideration the many small things that make a players’ experience a good one, then they’re going to do well.

Getting Started with a New Betting Site

License

First and foremost, new bookmakers are only worth a try when they have a license to operate in the UK and Ireland. With the right license, the website is regulated, and you can be sure of a safe and fair experience at all times. Licensing ensures that your funds are held safely, you’ll have access to responsible gambling features, all offers and promotions are fair, etc.

Without a license, the service isn’t regulated, and the company essentially does whatever they want (until caught, of course!). Look for a license from the UK Gambling Commission or from other commissions like those from Gibraltar or Malta.

User Experience

Does the new bookmaker offer a positive experience in terms of the website and/or app? Not every bookie offers an app, and this is because not every bettor wants one. Therefore, you’ll need to consider your own needs and then choose accordingly. Things to consider with user experience include the sign-up process, website appearance, navigation, aesthetics, and more.

Is there a search function on the website? Is it easy to access your account settings? Is there a FAQs page?

Betting Features

Next, think about the betting features that the new bookmakers offer. As well as cash out, other features have become integral to the betting experience including live betting and live streaming. In particular, you should look out for live streaming with new betting sites because this is an area that can differentiate the old from the new. While some websites offer no streaming, others offer streaming for particular sports and markets.

If you like to watch a horse race after placing a bet on it, keep this in mind when choosing between the many new bookies. In-play betting is another important area and one that seems to grow from year to year. What started as something for major football leagues has disseminated to lower-league football and less popular sports. These days, you’ll even find in-play betting for badminton, eSports, and others.

Customer Support

A new betting site might have lots of bells and whistles, but it loses value dramatically when customer support is poor. After experiencing a problem, you don’t want to be waiting three business days for an email (this isn’t the 1990s!). Thankfully, most new bookies are ahead of the game with customer support and offer live chat, email, phone, and even social media as points of contact.

Software

Did you know that even the biggest betting names tend to use a third-party company for their software? Rather than developing software alone, they choose a pre-made solution and adapt it for their own needs. Most new bookmakers choose white-label providers and it’s important to consider the provider when choosing a sportsbook. Look at the website, the speed of navigation, and how the sportsbook feels before creating an account.

Best New Betting Sites;

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The eSports section is particularly great, especially as the sport has become more and more popular in the betting scene. You will find a range of different markets on different games, giving you lots of choice here.

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One of the most popular sports betting options at Campobet is football, with markets available on leagues and competitions from around the world. From the English Premier League and La Liga to the MLS and J-League, there is something for every football fan at Campobet.

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Hopa offer an excellent €10 Free Bet betting offer to new customers, aswell as an excellent casino selection.

Promotions

We’ve discovered that most new betting sites offer a worthy welcome bonus, but what do they do for existing players? Do they have a loyalty scheme or promotions for loyal customers? Sometimes, it’s frustrating to sit back and watch as the new customers get all the fun. Like in many areas, new bookmakers seem to have recognised what customers want and this normally means promotions for those loyal to the platform.

Responsible Gambling

In the modern world, betting websites need to go beyond offering a fair gambling experience, they need to provide a safe and responsible one too. When choosing a new betting website, look for the responsible gambling features. This includes the following:

  • Reality checks
  • Deposit limits
  • Self-exclusion
  • Time outs
  • Self-assessment checks
  • Links to organisations and services

New betting sites should also work with GAMSTOP, GambleAware, Gamblers’ Anonymous, GamCare, and other organisations.

Banking Methods

Finally, we mentioned it earlier, but look out for the extended banking methods available from new betting sites. As well as debit and credit cards, they normally dip into eWallets like PayPal, Neteller, Skrill, and ecoPayz. Additionally, some will offer chances to deposit using a mobile phone contract.

With many new betting sites entering the niche every year, take time to consider your options and pay close attention to the features in this guide!

Published by Graham McGuire.